Features

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AffinityAnalytics is the only comprehensive marketing platform built exclusively for Optometrists, combining full patient lifecycle messaging with vision insurance benefits information.

Platform AffinityAnalytics Other Messaging Platforms
Appointment reminders via Email, SMS and IVR
Patient experience survey
Exclusively Eye Care Focus
Automated vision insurance eligibility information
Vision insurance benefits availability messaging
Automatically reschedule no-show and cancelled appointments
Automatic contact lens refill reminders
Patient Portal integrated with leading practice management platforms to scheduled actual appointments (not just requests)
Patient Experience Management and Triage
Professionally designed and customized eye care campaigns for seasonal events

Vision Insurance
Benefits Information

Why Vision Insurance Matters

Almost 300 million Americans have some type of vision insurance coverage and benefits. A typical eye care practice spends between 2 hours and 4 hours verifying, adjusting and correcting vision insurance benefits. The work requires calling multiple insurance companies and checking multiple web sites. The costs are significant: Unpaid insurance receivable, bad debt and even the loss of the patient relationship.

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What if there was a better way?

The AffinityAnalytics platform is the only platform that provides vision insurance benefits coverage information for the vast majority of patients covered by vision insurance. Unlike medical insurance clearing houses, we provide insurance eligibility information for all major vision insurance payers.

Why choose
AffinityAnalytics?

You will no longer have to check many web sites, make multiple phone calls and deal with delayed insurance receivables!

AffinityAnalytics will Vision Insurance Cross-Check™ all patients to identify the maximum benefits. Our cross check finds an additional 5% extra complete benefits—that means an extra pair of eyeglass benefits for every 20 patients—that’s one extra pair of glasses sold every day!
We will flag patient records with demographic or credentialing errors so you will be able to fix them before the patient even walks through your door!

See a sample of our most popular vision insurance payers:

Benefits Eligibility Information AffinityAnalytics Trizetto™ Navicure™ Emdeon™
VSP (In-Network)
VSP (Out-of-Network)
Eyemed
Spectera
Davis Vision
Superior Vision
Avesis
Vision Care Plan (VCP)
Vision Benefits of America (VBA)
National Vision Administrators (NVA)
Trademark notices
Trizetto™ is a trademark of the Cognizant Corporation. Navicure™ is a trademark of Navicure, Inc.
Emdeon™ is a trademark of Change Healthcare Operations, LLC.

appointment recall

AffinityAnalytics provides multi-channel digital appointment recall via Email, SMS, MMS, and Phone call. No matter what contact information you have for your patient, we will reach them to ensure a timely appointment.

Why AffinityAnalytics
is better?

We configure our platform to automatically contact patients via the channel of their preference. We identify, store and validate email addresses so that you have more complete contact information.

We include vision insurance information benefits details in our messages which dramatically increases patients’ recall compliance.

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Lifecycle Messaging

We have won the trust of over 1,500 optometrists to help them increase patient retention, satisfaction, referrals and revenue through targeting messaging converting exam-only patients, refilling contact lenses and other key tasks.

Why is AffinityAnalytics
the best messaging platform for Optometrists?

Our results show that when patients who have vision insurance benefits are aware of their vision insurance benefits status, they are 3x more likely to make a routine eye exam appointment than patients who do not know their vision insurance benefits status.

Automated marketing AffinityAnalytics Other Messaging Platforms
Appointment Recall
Appointment Reminder
Appointment Confirmation
Enhanced Recall with Insurance Benefits Information
Automatic rescheduling of no-show or cancelled appointments
Automated Contact Lens Refill
Convert Exam-Only to Material Sales
Sell Back-Up Glasses
Sell Plano Sunglasses to Contact Lens Patients

Patient Experience
Management

Find out what your patients want and need to adjust your services and merchandizing!

The average patient who wears eye glasses has a routine eye exam every 28 months. The average patient recall for our subscribers is 18 months—that means 25% more revenue for your practice every year!

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Why AffinityAnalytics Patient
Experience Management Works

  • We collect feedback electronically which enables us to escalate issues quickly.
  • We provide detailed analysis and recommendations on practice improvement areas.
  • We enable you to benchmark against other eye care providers to focus on your strengths.
  • We generate automatic, direct referrals from your existing patient population.
  • We create automatic social media referrals.

Patient Referrals

Generate direct referrals to drive revenue and watch your practice grow!

Why is AffinityAnalytics
the best messaging platform for Optometrists?

  • We collect feedback electronically which enables us to escalate issues quickly.
  • We provide detailed analysis and recommendations on practice improvement areas.
  • We enable you to benchmark against other eye care providers to focus on your strengths.
  • We generate automatic, direct referrals from your existing patient population.
  • We create automatic social media referrals.
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Patient Portal

More and more patients demand the convenience of scheduling an appointment from their home, car, or work. Even when your office is closed in the evening or on weekends, our patient portal enables your patients to securely schedule their appointments any time, every time.

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